Indy Elite: Catalyst 317 named Triple Crown sponsor

By: Spencer Neff
January 25, 2021

IndyCar1909 is proud to partner with The Coca-Cola Bottling Company of Kokomo Indy Elite Series for the 2021 season. Here is the latest sponsorship announcement for the series, courtesy of League Founder Joe Branch.

The Coca-Cola Bottling Company of Kokomo Indy Elite Series is extremely excited to announce a partnership agreement with Catalyst 317 for the 2021 Triple Crown.

Catalyst 317, based in Indianapolis, Ind., is a creative agency that specializes in video production and digital content and has worked with several noteworthy clients in the motorsports industry, including Andretti Autosport, Tony Kanaan and Accelerating Change – a women’s-empowerment initiative co-founded by IMSA driver Christina Nielsen.

The Catalyst 317 Triple Crown will consist of the three biggest races on the year – kicking off with a 400-mile event at Pocono Raceway (Feb. 28), followed by the crown jewel of the 2021 season – the Indianapolis 500 presented by Catalyst 317 – and the Indy Elite Series season-finale at Auto Club Speedway (Oct. 19).

Image By Joe Branch/Indy Elite

All Indy Elite Series races are broadcast live on SYM TV.

“This is a tremendous opportunity for Catalyst 317 and it’s difficult to describe the level of excitement we have to be partnering with The Coca-Cola Bottling Company of Kokomo Indy Elite Series,” said Mike Kitchel, who co-owns Catalyst 317 with Chris Cross.

“(League founder) Joe Branch has been a friend of mine for a long time and I’ve always been a big advocate of e-sports and the iRacing platform. The Indy Elite Series consists of some of the most competitive and exciting sim racing that you’ll find and we’re happy that Catalyst 317 is able to become a small part of the league’s success.”

For more information on the company, visit their website.

All races in the Catalyst 317 Triple Crown will be worth 50% more championship points than other IES races.  Drivers will be eligible to win a $100 bonus by winning all three races in the Triple Crown. 

If a driver wins two of the three races, they will earn a $25 bonus. The Coca-Cola Bottling Company of Kokomo IES has never had a Triple Crown winner in the history of the series.

Tim Holgate was able to capture two of the three Triple Crown races in 2016 and Chris Stofer accomplished the same feat in 2018.

Chris Demeritt has won the first two rounds of the Indy Elite season in 2021 (Tim Doyle/

After two rounds of the Coca-Cola Bottling Company of Kokomo IES Christopher Demeritt leads the points championship with back-to-back wins in Homestead and Phoenix

Andreas Eik and 2019 IES Champion Adam Blocker have stayed on pace with Demeritt by scoring back-to-back podium finishes of their own. 

Next Sunday the trio hopes to continue their success as the series goes to Barber Motorsports Park for the first road course of the season, the Coca-Cola Grand Prix of Alabama. 

Follow Catalyst 317 on Facebook, Instagram, Twitter and YouTube,

Header Image By Catalyst 317/Mike Kitchel


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